Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Amelune London (“we”, “us”, or “our”).

1. Personal Information We Collect  
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device.

Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site.

When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.

2. How We Use Your Personal Information  
We use the information we collect to:  
- Fulfil your orders and process payments  
- Arrange for shipping and provide order confirmations  
- Communicate with you  
- Screen orders for potential risk or fraud  
- Improve and optimise our website and customer experience  
- Provide you with marketing communications (only where you have consented)

3. Legal Basis for Processing (UK GDPR)  
We process your personal data under the following lawful bases:  
- Contractual necessity (to fulfil your order)  
- Legal obligations (e.g. tax compliance)  
- Legitimate interests (fraud prevention, improving services)  
- Consent (for marketing emails)

4. Sharing Your Personal Information  
We share your personal information with third parties to help us use your personal data, including:  
- Shopify (our ecommerce platform)  
- Payment providers  
- Shipping partners and logistics providers  

We may also share your information to comply with applicable laws and regulations, or to respond to lawful requests.

5. International Transfers  
Your information may be transferred outside of the United Kingdom or European Economic Area. In such cases, we ensure appropriate safeguards are in place (such as standard contractual clauses).

6. Data Retention  
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.

7. Your Rights (UK Residents)  
Under UK data protection laws, you have the right to:  
- Access your personal data  
- Request correction of inaccurate data  
- Request deletion of your data  
- Object to processing  
- Request restriction of processing  
- Data portability  

To exercise these rights, please contact us using the details below.

8. Cookies  
We use cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content. You can manage cookie preferences through your browser settings.

9. Data Security  
We take reasonable precautions and follow industry best practices to protect your personal information.

10. Changes to This Policy  
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons.

11. Contact Information  
For more information about our privacy practices, or if you would like to make a complaint, please contact us at:  
Email: info@amelune-london.com  

If you are not satisfied with our response, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO).